My work at Atlantic Coast Cotton has been very informative. While I haven’t necessarily been able to fully use my creative instincts I also haven’t been severely limited. I still get much autonomy on the way most digital and print piece are set up as I oversee and develop them in my role as the Marketing Director.
B2B marketing can be a challenge but with help from the experienced individuals at ACC, who were able to help me start the vision I set up for my tenure, it became a breeze. Statistical analysis monthly helped ensure that our budget was dedicated to the best bang-for-your-buck channels we could find. This helped our average marketed product(s) sales increase by 37% with some even out performing those expectations.
Style guides, printed literature, digital ads, and nearly all the material we sent out under the ACC banner was either designed or oversaw by myself.
