A Little Goes A Long Way
I make a point to learn about the industry and target audience of the clients & companies I work with. It’s not only important for messaging but also for retargeting efforts. To ensure Cost-Per-Click is down, Rate of Interest stays high, and the right Decision-Makers are engaged with the campaign; I will subscribe to industry podcasts & publications to ensure that I understand the thought process of those already within the industry.
In the social media campaigns I have been a part of I have seen record-setting growth for various companies and provided them with blueprints on how to continue to engage with the right audience for their brand.
Previous results:
Up to ~60% increase in sales among the largest accounts
Up to ~200% increase in Organic Reach
Up to ~1000% increase in Paid Reach
Up to ~3.77% CTR for Facebook/Instagram Campaign
(Overall 2024 Average is ~1.51%)Market data analysis to ensure only active decision-makers become your target audience